BlockNova Exchange – UAE
About Client
BlockNova is a UAE-based cryptocurrency exchange platform offering fiat-to-crypto trading, staking options, and DeFi tools for both novice and experienced investors.
Challenge
BlockNova had strong tech infrastructure but struggled with user acquisition and low platform awareness, especially in the MENA region. Their message lacked clarity for new users.
Solution
Elite Digital Hub launched an education-first campaign with animated explainer videos, multilingual landing pages, and targeted Meta + Google Ads focused on “how to start crypto in UAE.” Telegram and Discord groups were also set up and community-managed.
Results
User signups grew by 180% in 90 days. Telegram community expanded to 12k members. The brand now ranks for high-volume local crypto queries, with average session duration up 65% on landing pages.