ShopMatic – Australia
About Client
ShopMatic is an e-commerce marketplace in Australia that connects local artisans and small businesses with customers seeking unique, handmade products.
Challenge
ShopMatic had trouble attracting consistent traffic to its platform. Despite a vibrant product range, their brand awareness was low, and the site wasn’t ranking well for keywords like “buy handmade products” or “unique Australian gifts.”
Solution
Elite Digital Hub launched an influencer marketing campaign targeting Australian lifestyle bloggers, combined with an SEO strategy centered on long-tail keywords like “handmade Australian crafts.” We also optimized their product pages with rich, SEO-focused content to boost visibility in search engines.
Results
ShopMatic’s organic traffic increased by 70%, and the influencer campaign generated over 100,000 impressions in 3 weeks. Sales from organic search rose by 42%, and brand awareness expanded significantly.